Write with light, is the meaning of the word "photography". Whatever is said in words will not make a better picture. However, it is helpful to have an idea what will make a picture nice to look at, before taking it as well as working the image in post production. As this is a matter of taste and taste is always evolving, (and: `'de gustibus et coloribus non est disputandum") this is a personal and momentary observation. The pleasure an image gives is often in the story it tells in the events depicted or the person portrayed. It also can be either in satisfying the eye or creating a certain tension. This tension can be colour based, a play of atmospheres or ideas, a play of lines or planes, a visual rhyme, or negative space, a contrast of focus and bokeh, either obeying the laws of the golden ratio or the fibonacci sequence, or deliberately ignoring them. When out in the field or working in a studio, I will approach my subject, be it landscape, object, scene or portrait, almost the way a predator approaches it prey: always trying to find the best angle to catch just that what makes it an image worth looking at.